Why Travel Agents & Tour Operators Need To Focus On Authentic Local Experiences To Stay Competitive

The major elements comprising the generic destination competitiveness model helps to identify the key success factors of destination marketing. Among the many approximate set of indicators used to determine destination competitiveness, local experiences is one of the key points. Elaborate empirical as well as conceptual research points out the relative strengths and weaknesses of different tourism destinations, which can then be used to study the impact of local experiences on the travelers and vice versa.

The discerning travelers of today’s world love exploring unique experiences each destination has to offer and go much beyond staying in the top suite of hotels. Choosing the best dining options and spas has otherwise become passe. No online portal can take you to the hidden nuggets of the destination except the native folks. So, to match up with the millennials’ definition of travel, you need to indulge with the locals which is way beyond any packaged holiday or cookie-cutter options.

Blurring the borders of traditional definition of travel
It’s important for Travel Agents to realize that selling travel is actually selling happiness. Imbuing travel goals based on interaction with local people makes travel more meaningful than ever. Authenticity, simplicity, and culture are the new watchwords driving the growth of the travel tourism sector internationally. The evolution of the whole new travel genre is based entirely on indulging in local experiences. It is not about the best luxury experience but the intrinsic local touch will definitely add magic to the holiday memory. Remember that the most valued luxury is experience.

Present-day culture travelers have moved beyond the familiar environs and revel in the experience in itself. Clearly enough, tourists that like to break the mold are more interactive with local residents. This paradigm shift has not however, completely caught up with everyone yet. The focus of investments still remains on the traditional tourism-related components.

To create a layered travel experience, the hospitality industry is gradually promoting themselves as the portals for the local community. Although that might not be a necessity but local experience will definitely give a competitive advantage.

Blending national culture and heritage into luxury travel tours need careful planning and is bound to enhance tourist’s experience. Getting certified from the government tourism policies which include inter-cultural education policy helps to makes the travel agents’ outset more impressive.

Counter homogenization of the travel experience is the new clause of the tourism authorities. Embracing local cultural tourism will have an impressive lasting impact on travelers with like-minded outlook. Traditional vertical distribution chains among the travel providers has given way to complex value chains and thus in this increasingly competitive marketplace, providers need to seize every opportunity for competitive advantage. Collaborative advantage through local and government partnership is thus a new norm. Local culture and society has become an essential part of tourism value chain. The integrated inter-relationships between travel and other socio-economic sectors are now conceived as a ‘value network’.

Promoting Local Cuisine
Sustainable tourism, which is tantamount to responsible tourism, has been a major concern in the travel industry for the past couple of years. Experiencing the local culture largely contours around the traditional gourmet industry. Trying traditional food completes the cultural experience of the place. Talking of the economic aspect, if you are eating at McDonald’s, instead of benefiting the local community, a major chunk of it leaves the local socio-economic circle. The international traveler’s gang consist majorly the Western tourists and without much doubt, the need for Western food is always higher than the local recipes.

While traveling for a single night’s stay, people might think it not important enough to connect to the local traditions. However, pennies in the pocket of the local cuisine industry help to uplift the local tourism industry on a larger picture. Walking into a McDonald’s or a KFC might fill your tummy but will neither add to the local tourism sector nor enhance your experience. For instance, Vietnamese pho is now a big pull for travelers in Vietnam and when in Costa Rica, do not miss gallo pinto. Building connections with the local folks is not always the only token you get in return but you actually help to build a perception about your nationality as a whole. A country’s heritage is strongly rooted within the memories of the local people and as the old folks say, the way to a man’s heart is through his stomach!

Experiential travel – creating a deeper connect
The demand for ‘experiential travel’ is arguably the most significant as well as systematic trend in worldwide tourism. The term typically defines immersive, authentic, local, and more active travel trend. While some travel enthusiasts would like to argue that travel is inherently ‘experiential’ by nature and that the term is overused, the idea is to make it more mainstream. Travel consumer attitude has varied wildly when it comes to local tourism and it is its degree of definition varies widely how the overall trend is approached.

On a deeper emotional and more personal level, people want to travel better at the end of the day. Growing numbers of travelers shying away from the traditional packaged travel brochure is definitely a valid evidence of how local experiences matter for the new age travelers.

Going Social
Relying on technology and global networks of small and individual travel providers, travel brands are offering more connected experiences. Almost infinite online matrix of social media networks keep us connected no matter where we travel. But ironically enough these social networks are gradually isolating people in real life than helping them make closer to human connections. The online sharing portal pair travelers with the local citizen network and offer experience to travel like local.

With packaged tourism losing its appeal among modern day travelers digs the question of what exactly is authentic travel. Consumer data might reveal a section of these answers but tracking social media will give an organic result. For travel brands targeting specific niches, evaluating and adapting to the changing travel behavior is much important.

Tech tools
Undoubtedly, the most influential and dependable tech tool for millennials is the smartphone. Mobile phone location technology has made connection right. On niche apps, review-stuffed maps by Google etc. have made planning for set-piece events easier than ever before. The transparency of peer-to-peer accommodation and transportation services like Airbnb and BlaBlaCar add to the authenticity of the travel experiences and their reviews. The underbelly of a place can only be offered by the natives of the place and thus creates difference in the authenticity of the travel experience.

Large industry players have also chosen to go down to local level. The Instagrammable ideas and images of the less explored destinations is fun in itself. With a series of themed guides and commissioned travel advice by savvy locals has found intense popularity amongst the new age travelers. The aim is for travelers to get a genuine local experience of the destination. Travel Companies can do well to follow the adage – Think global, act local!

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Could I Benefit From A Short Term Health Insurance Plan?

Who Needs Short-term Health Insurance?

Because people never know when some form of health insurance might be necessary, it is always a good idea to take the steps necessary to make sure that some form of it is readily available. Everyone knows that accidents happen all the time. The smartest thing to do is to be fully prepared for them when they do occur. In addition, many people go through the majority of their life in relatively good health, thus allowing them to assume that their good health will last forever. Regardless of one’s health history, though, a major illness or debilitating injury is always possible.

In the case that a person is stricken with something unexpected, it is always much better to use the time after a major illness or accident to focus on getting better. People often use much of their strength and emotional energy worrying about impromptu medical costs when they should be focused on doing what they need to do to get themselves healthy again. A major cause of stress after an illness or accident is a lack of a clear answer as to how an untimely medical bill is going to be paid. This uncertainty as to when a medical crisis might arrive and what will happen immediately following is reason enough to make sure that one is protected at all times. Short-term health insurance is becoming an increasingly popular option for people who happen to find themselves without insurance for a brief amount of time. So, the question becomes: “Who exactly might need this type of health insurance, and what might they be entitled to?”

The hundreds of thousands of people in the United States and Canada who suddenly find themselves having to deal with a change in status in regard to their job or their schooling are the ones who are encouraged to apply for short-term health insurance. Within the workforce, part-time and temporary employees are the most likely consumers of short-term health insurance. This is due mainly to the fact that many businesses do not make it a policy of theirs to cover part-time employees or those who were recently unemployed.

People who happen to be between jobs make up a large percentage of those who purchase short-term health insurance. Short-term insurance companies have made it very clear that they will gladly accept individuals who are temporarily out of work. This is good news for these workers, because most of the other insurance markets do not welcome those who find themselves unemployed with such open arms.

Since the establishment of the Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA), people who have recently been fired or who have lost their job for one reason or another are allowed to hold on to their previous employer’s insurance for up to 36 months. Of course, this depends upon the circumstances. Most of the time, though, those people who are unemployed will be able to use COBRA to protect themselves until a new employer’s plan kicks in. While COBRA sounds like an appealing option, it is usually the least favorite for those who do not currently have health insurance. This is due to the extremely high cost of the premium. Companies must be compensated for their willingness to continue an ex-employee’s health insurance, and charging a high price for a premium is one way to make sure that happens. If COBRA premiums are too high for someone’s budget, a short-term health insurance policy with considerably lower premiums might be the solution. In fact, due to the increasingly competitive nature of the health insurance industry, one is likely to find a monthly premium that actually costs less than a car payment.

Another group of consumers who are beginning to make very good use of short-term health insurance plans are those who have recently graduated from college. Many graduates hunt for jobs that will offer health insurance benefits. Most of them are usually successful, but there is still a brief amount of time in between graduation and when the health insurance kicks in. Theirs is the perfect example of a situation which requires temporary coverage.

Young people who are about to lose their dependent status under their parents’ health coverage are now beginning to find comfort in short-term health insurance plans. Many young people who reach the age of 18 are not planning on going to post-secondary school. If they turn 18, and have not yet enrolled themselves as a full-time student, they will be excluded from their parents’ health insurance policy. If this situation occurs, the young person will be eligible for COBRA. However, the premiums may be way too high for someone who is just coming out of high school and who has yet to line up a steady job. A short-term health insurance policy is much more feasible in this situation. The young person can be insured for a while, or at least until he or she finds a job that offers health insurance, or until they enroll in an individual health plan.

The final group of people who are making the move to short-term health insurance are those who are temporarily without coverage for some other reason than the ones already mentioned. For example, if a worker is on strike from his company, he or she may try to get coverage. Or, if someone has recently been discharged from the military, they most likely will be able to obtain short-term insurance.

Because of its tendency to offer both low monthly costs and high coverage limits, sales of short-term health insurance plans have skyrocketed in recent years. Those who run the business of short-term insurance can now boast of the shortest application in the health insurance industry. In addition, many insurers now offer credit card payment plans which make the whole process that much easier and stress-free.

Due to the fact that it offers low costs, high coverage amounts, and a fast purchase process, short-term health insurance serves an important function for people who are in dire need of medical coverage. Those who find themselves suddenly without a job or who have recently graduated from college are now able to take comfort in the fact that they too will be able to receive a limited form of medical coverage in the event that a medical situation arises. Thanks to the many benefits of short-term health insurance, these people, as well as others, now find themselves adequately protected in times of emergency.

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Factors To Consider When Looking For A US Home Improvement Contractor

Many residents who live in the US find the need to make home improvements season by season. The main reason for doing these is to make their homes look newer, improve on the architecture, bring new technologies in the home and even increase the value of their homes. All the above services can be hired from different US contractors spread all over different cities.

Some home improvement jobs for hire:

Different clients who want to hire contractors have choices to make from the available services. Some of the jobs include treating the windows, roofs and doors. Other home owners will hire the contractors to remodel the homes while others will pay for the storm drain repair, insulation needs, plastering needs, glass work jobs and even carpentry services.

Factors to put in place when looking for a contractor:

It is obvious that different home owners have different needs when it comes to their home improvement. The first thing to consider is the type of home improvement. For example a person who requires roofing facelift must check on the different roofing experts in their locations. It will be awkward when looking for a roof fixing expert and you head to a company that has expertise in storm drain remodeling.

Secondly one has to consider the pricing. Many companies will charge different prices. This will depend on the services offered. When a client is looking for any of the services, then they must compare the prices to be paid. This can be done by checking various online sites for the services offered by each company and initial charges.

In addition, some of the US home improvement companies have been in the business for a number of years therefore they have a good reputation. When a home owner is getting the services, it is only ideal to consider the companies that have worked in various cities and many people are recommending them. These reputable companies have the latest technologies to deal with any jobs offered.

The technology used:

Due to the competition among various US service providers, the home owner must get some information about the technology used to finish the jobs given. For example, a home owner seeking to improve the insulation around the home can check the companies with the best materials and technology to help in insulation remodeling. Since they know the requirements, then they will have to choose the best.

Availability:

In some parts, it is impossible to get specialists to solve a particular need. So this will mean importing the services from a neighboring state. This will translate to higher payments. To reduce the operation costs, they service provider needs to be contacted online to reduce the costs.

Offers made:

Some companies providing US home improvement services have various offers for different improvement jobs. In order to get the best at reduced prices, the home owner should ensure they take advantage of the discounts given on any service that will reduce the costs significantly.

The US home improvement has improved in the recent days as more people contact the experts to give a facelift to their homes. With these services available, home owners can pay smaller fees to ensure their homes look good every time.

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